We opened our first store in 2010, during that first year we honed our coffee skills & refined our model until we felt ready to take on a second site.
The second store opened in 2012 in Kettering directly next door to a brand new Costa Coffee. Everyone (including Costa) told us we were mad & there is a little anecdote we will share with you (at a later date) if you come on this journey with us. Needless to say when Costa first opened they had queues to the door & we were at times very quiet!
But as time went by we became busier & busier, in fact during many day parts we were busier than Costa.
This gave us a huge amount of confidence in our brand and model, so we continued to open new stores. Quite often these were next door to major Coffee brands (Peterborough, Northampton, Wellingborough).
Then in 2017 we opened our Flagship store at Rushden Lakes, a huge retail and leisure development in Northamptonshire.
And goodness me we were a tad busy, this store broke all of our sales records & presented us with some huge operational challenges in terms of sales volumes and maintaining service levels.
Since then we have continued to grow to Eleven stores by 2019, we have since signed on our first Drive Thru unit, making our brand the first to have the strength of covenant to get a new build drive thru over the line with a developer.
The systems & processes we have in place are world leading, in fact we are very confident they eclipse the multi-nationals. Our training, coaching & recognition is industry leading. So, what is stopping you? Take the plunge make an enquiry, you are in very safe hands.
Our brand is synonymous with authentic values, put simply, we are here to provide better service, better coffee & better food, than the generic brands.
Our design team will always embrace the essence of a building first before we look at refit plans. This gives us unique sites that still retain brand specific touch points, such as georgian wall panelling & exposed brick.
We believe in taking sites on that other businesses may see as too challenging, be that in locating next to competitors or in smaller footprints.
We are coffee fanatics, but we are not coffee snobs, the customer comes first in everything that we do.
Our brand name, the brand values & our overall offer allow us to leverage more day parts for revenue, than other coffee businesses.
The weather in the UK drives many habits and therefore directly impacts sales, it is vital that the product offer will sustain the business 365 days a year.
Our brand offers this year round revenue & not only appeals to the 'Grey £' but also to the core family market & younger clientele.
This has given us the ability to continue expanding despite the current short term crisis.
The support systems, processes and routines that we have put in place, are second to none in the UK coffee sector. In fact we would gladly put them up against any coffee business in the world.
This is a huge part of the foundation, that has allowed us to expand geographically whilst maintaining consistent customer feedback & revenue patterns.
Our metrics / KPI's and cloud processes are all designed to put the customer & front line team members first. We have seamless cloud based operational systems with integrated automation to facilitate quick solutions to everyday issues.
We call this system 'My Head Office' this gives us the ability to resolve 'small' issues, that directly impact the customer & team.
Our internal communication systems are also designed to keep the team member focused on the customer & allow everyone to celebrate. success and share best practice.
The franchisee and the store teams, receive regular weekly & monthly Dashboards with key metrics presented in a way that makes it easy to understand how the store can improve & how it sits within the wider peer group.
Visual performance allows us to quickly identify issues, find the root cause and resolve.